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For Regular Updates, How-To Guides, Opinion Pieces and Case Studies Related To Google Analytics, SEO and Digital Marketing
How to Boost Your Visibility and Engagement on TikTok With over 1 billion monthly active users and growing fast, TikTok offers a huge opportunity for marketers …
Content writing takes time – a lot of it. And time is a valuable resource. So, if there was a way to tweak your writing …
By focusing on PPC and ignoring SEO, you won’t necessarily build a long term traffic stream for your business – once you stop paying for …
I’m often asked by clients what tools they should use to help them improve their SEO. The fact is that the “SEO tools” market is …
Everyone knows that organic search is important to businesses and organisations of every size. Google, in particular, is in such a powerful position, that a …
Google have recently announced the release of a brand new version of Google Analytics. “…we’re creating a new, more intelligent Google Analytics … It has …
The 2020 United States presidential election is scheduled for Tuesday, November 3, 2020 and the good people of the U.S have the enviable choice between …
On 31st August 2020, Enterprise Ireland opened the door to applications for the Covid-19 Online Retail Scheme. As per the Enterprise Ireland website: “The purpose of this fund …
I recently wrote a guide to On-Page Search Engine Optimisation. However great, well optimised content alone is not enough to rank well in search results. As …
The Delayed Gratification of Good SEO SEO is a delayed gratification game. Google tells us X is important for your chances of attracting organic search traffic, …
Local Enterprise Offices throughout the country are providing Trading Online Vouchers up to €2,500 for small businesses who want to take the first steps to moving online, …
“Nobody Reads Blogs” “Darren, come on – nobody reads blogs anymore.”Numerous potential clients on numerous occasions, 2019/20 I get this so often when I bring up blogging …
What is On Page SEO Optimisation After crawling your website, search engines analyse various elements of your content in order to interpret it and decide whether …
This is it! The final post in this series of blog posts where I’ve been discussing some of the reports within the 5 main reporting …
When it comes to the upcoming Irish general election, I’m sure many of you, like me, are undecided as to who you should vote for. Given that …
In this series of blog posts I’m giving a fairly brief overview of some of the reports within the 5 main reporting categories in Google …
When reporting on Users in Google Analytics, very often all is not as it seems at first glance. Due to the way in which Google …
What is Google?? Google’s mission statement: Our mission is to organize the world’s information and make it universally accessible and useful.Google Mission Statement Notice, this says nothing about sending traffic to other websites. It …
In this series of blog posts I’m giving a fairly brief overview of some of the reports within the 5 main reporting categories in Google …
Demographics Data in Google Analytics Demographics reports in Google Analytics at their most basic show the age and gender breakdown of your visitors. Google Analytics Demographics Reports Demographics …
Why Do You Need Event Tracking in Google Analytics? By default, the standard Google Analytics Pageview tag (that is the code you implement on your website …
In this series of blog posts I’m giving a fairly brief overview of some of the reports within the 5 main reporting categories in Google …
In this series of blog posts I’m giving a fairly brief overview of some of the reports within the 5 main reporting categories in Google …
What Are Goals in Google Analytics? Goals are a feature within Google Analytics that allow you to measure how well your site or app fulfills your …
In this series of blog posts I’m giving a fairly brief overview of some of the reports within the 5 main reporting categories in Google …
Once you’ve installed even the most basic configuration of Google Analytics, without any custom event tracking, you will have access to a huge selection of …
The Problem With Google Analytics (and other web analytics tools) Google Analytics tracks a lot of data – over 400 dimensions and metrics in fact – and these …
Web Analytics Explained Google Analytics is the most popular Web Analytics tool in the world today. Before we understand what Google Analytics is, we need to …
What is “Direct” Traffic? It’s often assumed that traffic counted under the “Direct” channel in Google Analytics is traffic that arrived on your site either by …
I think I can speak for most freelance SEO consultants when I say that amongst the most common requests we hear are to “Fix my …