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For Regular Updates, How-To Guides, Opinion Pieces and Case Studies Related To Google Analytics, SEO and Digital Marketing
SEO Showdown: Donald Trump vs Joe Biden
The 2020 United States presidential election is scheduled for Tuesday, November 3, 2020 and the good people of the U.S have the enviable choice between…
€40,000 Grant via Covid-19 Online Retail Scheme
On 31st August 2020, Enterprise Ireland opened the door to applications for the Covid-19 Online Retail Scheme. As per the Enterprise Ireland website: “The purpose of…
Inbound Links And SEO: The Final Piece to The SEO Puzzle
I recently wrote a guide to On-Page Search Engine Optimisation. However great, well optimised content alone is not enough to rank well in search results.…
UX and SEO: Understanding and Optimising For Core Web Vitals
The Delayed Gratification of Good SEO SEO is a delayed gratification game. Google tells us X is important for your chances of attracting organic search…
€2,500 Trading Online Vouchers for Small Businesses
Local Enterprise Offices throughout the country are providing Trading Online Vouchers up to €2,500 for small businesses who want to take the first steps to moving online,…
Why Blogs Are Still Important For SEO in 2020
“Nobody Reads Blogs” “Darren, come on – nobody reads blogs anymore.” Numerous potential clients on numerous occasions, 2019/20 I get this so often when I…
On-Page Search Engine Optimisation in 2020
What is On Page SEO Optimisation After crawling your website, search engines analyse various elements of your content in order to interpret it and decide…
Google Analytics Standard Reports Series – #5.3: Multi Channel Funnel Reports
This is it! The final post in this series of blog posts where I’ve been discussing some of the reports within the 5 main reporting…
SEO Showdown: Fine Gael vs Fianna Fáil
When it comes to the upcoming Irish general election, I’m sure many of you, like me, are undecided as to who you should vote for. Given that…
Google Analytics Standard Reports Series – #5.2: eCommerce Reports
In this series of blog posts I’m giving a fairly brief overview of some of the reports within the 5 main reporting categories in Google…
Three Reasons Why Reporting on Users in Google Analytics Is A Complete and Utter Pain in the A***
When reporting on Users in Google Analytics, very often all is not as it seems at first glance. Due to the way in which Google…
2020: The Year of Featured Snippets
What is Google?? Google’s mission statement: Our mission is to organize the world’s information and make it universally accessible and useful. Google Mission Statement Notice, this says nothing about sending traffic to…
Google Analytics Standard Reports Series – #5.1: Conversion Reports – Goal Reports
In this series of blog posts I’m giving a fairly brief overview of some of the reports within the 5 main reporting categories in Google…
How Does Google Analytics Track User Age and Gender?
Demographics Data in Google Analytics Demographics reports in Google Analytics at their most basic show the age and gender breakdown of your visitors. Demographics (age…
How To Set Up Event Tracking in Google Analytics (via Google Tag Manager)
Why Do You Need Event Tracking in Google Analytics? By default, the standard Google Analytics Pageview tag (that is the code you implement on your…
Google Analytics Standard Reports Series – #4: Behavior Reports
In this series of blog posts I’m giving a fairly brief overview of some of the reports within the 5 main reporting categories in Google…
Google Analytics Standard Reports Series – #3: Acquisition Reports
In this series of blog posts I’m giving a fairly brief overview of some of the reports within the 5 main reporting categories in Google…
How to Set up Goals in Google Analytics – 2019 (with Pictures)
What Are Goals in Google Analytics? Goals are a feature within Google Analytics that allow you to measure how well your site or app fulfills…
Google Analytics Standard Reports Series – #2: Audience Reports
In this series of blog posts I’m giving a fairly brief overview of some of the reports within the 5 main reporting categories in Google…
Google Analytics Standard Reports Series – #1: Overview and Real Time Reports
Once you’ve installed even the most basic configuration of Google Analytics, without any custom event tracking, you will have access to a huge selection of…
Top 5 SEO Tools For 2019
I’m often asked by clients what tools they should use to help them improve their SEO. The fact is that the “SEO tools” market is…
Google Analytics Measurement Planning: A Not So Quick Guide
The Problem With Google Analytics (and other web analytics tools) Google Analytics tracks a lot of data – over 400 dimensions and metrics in fact – and these…
What is Google Analytics?
Web Analytics Explained Google Analytics is the most popular Web Analytics tool in the world today. Before we understand what Google Analytics is, we need…
Google Analytics: Why is my “Direct” traffic so high?
What is “Direct” Traffic? It’s often assumed that traffic counted under the “Direct” channel in Google Analytics is traffic that arrived on your site either…
How Does SEO Work (2019)
Everyone knows that organic search is important to businesses and organisations of every size. Google, in particular, is in such a powerful position, that a…
SEO is About Traffic not Rankings, Teamwork not Checklists
I think I can speak for most freelance SEO consultants when I say that amongst the most common requests we hear are to “Fix my…
Google Analytics: What’s Tracked Automatically and What’s Not?
I often get queries from potential clients who have installed Google Analytics with great expectations, but are disappointed with the level of insights that they…