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For Regular Updates, How-To Guides, Opinion Pieces and Case Studies Related To Google Analytics, SEO and Digital Marketing

Top 5 SEO Tools 2019

Top 5 SEO Tools

I’m often asked by clients what tools they should use to help them improve their SEO. The fact is that the “SEO tools” market is…
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How SEO Works

How Does SEO Work

Everyone knows that organic search is important to businesses and organisations of every size. Google, in particular, is in such a powerful position, that a…
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overview of google analytics 4 - introduction to google analytics 4

An Introduction to Google Analytics 4

Google have recently announced the release of a brand new version of Google Analytics. “…we’re creating a new, more intelligent Google Analytics … It has…
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nobody reads blogs anymore - why blogs are important for seo

Why Blogs Are Still Important For SEO

“Nobody Reads Blogs” “Darren, come on – nobody reads blogs anymore.” Numerous potential clients on numerous occasions, 2019/20 I get this so often when I…
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On Page SEO Checklist 2020

On-Page Search Engine Optimisation

What is On Page SEO Optimisation After crawling your website, search engines analyse various elements of your content in order to interpret it and decide…
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2020 The Year of The Featured Snippets

2020: The Year of Featured Snippets

What is Google?? Google’s mission statement: Our mission is to organize the world’s information and make it universally accessible and useful. Google Mission Statement Notice, this says nothing about sending traffic to…
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What Is Google Analytics

What is Google Analytics?

Web Analytics Explained Google Analytics is the most popular Web Analytics tool in the world today. Before we understand what Google Analytics is, we need…
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