I’m often asked by clients what tools they should use to help them improve their SEO. The fact is that the “SEO tools” market is …

Everyone knows that organic search is important to businesses and organisations of every size. Google, in particular, is in such a powerful position, that a …

Google have recently announced the release of a brand new version of Google Analytics. “…we’re creating a new, more intelligent Google Analytics … It has …

The 2020 United States presidential election is scheduled for Tuesday, November 3, 2020 and the good people of the U.S have the enviable choice between …

On 31st August 2020, Enterprise Ireland opened the door to applications for the Covid-19 Online Retail Scheme. As per the Enterprise Ireland website: “The purpose of this fund …

I recently wrote a guide to On-Page Search Engine Optimisation. However great, well optimised content alone is not enough to rank well in search results. As …

The Delayed Gratification of Good SEO SEO is a delayed gratification game. Google tells us X is important for your chances of attracting organic search traffic, …

Local Enterprise Offices throughout the country are providing Trading Online Vouchers up to €2,500 for small businesses who want to take the first steps to moving online, …

“Nobody Reads Blogs” “Darren, come on – nobody reads blogs anymore.”Numerous potential clients on numerous occasions, 2019/20 I get this so often when I bring up blogging …

What is On Page SEO Optimisation After crawling your website, search engines analyse various elements of your content in order to interpret it and decide whether …

This is it! The final post in this series of blog posts where I’ve been discussing some of the reports within the 5 main reporting …

When it comes to the upcoming Irish general election, I’m sure many of you, like me, are undecided as to who you should vote for. Given that …

In this series of blog posts I’m giving a fairly brief overview of some of the reports within the 5 main reporting categories in Google …

When reporting on Users in Google Analytics, very often all is not as it seems at first glance. Due to the way in which Google …

What is Google?? Google’s mission statement: Our mission is to organize the world’s information and make it universally accessible and useful.Google Mission Statement Notice, this says nothing about sending traffic to other websites. It …

In this series of blog posts I’m giving a fairly brief overview of some of the reports within the 5 main reporting categories in Google …

Demographics Data in Google Analytics Demographics reports in Google Analytics at their most basic show the age and gender breakdown of your visitors. Google Analytics Demographics Reports Demographics …

Why Do You Need Event Tracking in Google Analytics? By default, the standard Google Analytics Pageview tag (that is the code you implement on your website …

In this series of blog posts I’m giving a fairly brief overview of some of the reports within the 5 main reporting categories in Google …

In this series of blog posts I’m giving a fairly brief overview of some of the reports within the 5 main reporting categories in Google …

What Are Goals in Google Analytics? Goals are a feature within Google Analytics that allow you to measure how well your site or app fulfills your …

In this series of blog posts I’m giving a fairly brief overview of some of the reports within the 5 main reporting categories in Google …

Once you’ve installed even the most basic configuration of Google Analytics, without any custom event tracking, you will have access to a huge selection of …

The Problem With Google Analytics (and other web analytics tools) Google Analytics tracks a lot of data – over 400 dimensions and metrics in fact – and these …

Web Analytics Explained Google Analytics is the most popular Web Analytics tool in the world today. Before we understand what Google Analytics is, we need to …

What is “Direct” Traffic? It’s often assumed that traffic counted under the “Direct” channel in Google Analytics is traffic that arrived on your site either by …

I think I can speak for most freelance SEO consultants when I say that amongst the most common requests we hear are to “Fix my …

I often get queries from potential clients who have installed Google Analytics with great expectations, but are disappointed with the level of insights that they …