I’m often asked by clients what tools they should use to help them improve their SEO. The fact is that the “SEO tools” market is…

Everyone knows that organic search is important to businesses and organisations of every size. Google, in particular, is in such a powerful position, that a…

Google have recently announced the release of a brand new version of Google Analytics. “…we’re creating a new, more intelligent Google Analytics … It has…

The 2020 United States presidential election is scheduled for Tuesday, November 3, 2020 and the good people of the U.S have the enviable choice between…

On 31st August 2020, Enterprise Ireland opened the door to applications for the Covid-19 Online Retail Scheme. As per the Enterprise Ireland website: “The purpose of…

I recently wrote a guide to On-Page Search Engine Optimisation. However great, well optimised content alone is not enough to rank well in search results.…

The Delayed Gratification of Good SEO SEO is a delayed gratification game. Google tells us X is important for your chances of attracting organic search…

Local Enterprise Offices throughout the country are providing Trading Online Vouchers up to €2,500 for small businesses who want to take the first steps to moving online,…

“Nobody Reads Blogs” “Darren, come on – nobody reads blogs anymore.” Numerous potential clients on numerous occasions, 2019/20 I get this so often when I…

What is On Page SEO Optimisation After crawling your website, search engines analyse various elements of your content in order to interpret it and decide…

This is it! The final post in this series of blog posts where I’ve been discussing some of the reports within the 5 main reporting…

When it comes to the upcoming Irish general election, I’m sure many of you, like me, are undecided as to who you should vote for. Given that…

In this series of blog posts I’m giving a fairly brief overview of some of the reports within the 5 main reporting categories in Google…

When reporting on Users in Google Analytics, very often all is not as it seems at first glance. Due to the way in which Google…

What is Google?? Google’s mission statement: Our mission is to organize the world’s information and make it universally accessible and useful. Google Mission Statement Notice, this says nothing about sending traffic to…

In this series of blog posts I’m giving a fairly brief overview of some of the reports within the 5 main reporting categories in Google…

Demographics Data in Google Analytics Demographics reports in Google Analytics at their most basic show the age and gender breakdown of your visitors. Demographics (age…

Why Do You Need Event Tracking in Google Analytics? By default, the standard Google Analytics Pageview tag (that is the code you implement on your…

In this series of blog posts I’m giving a fairly brief overview of some of the reports within the 5 main reporting categories in Google…

In this series of blog posts I’m giving a fairly brief overview of some of the reports within the 5 main reporting categories in Google…

What Are Goals in Google Analytics? Goals are a feature within Google Analytics that allow you to measure how well your site or app fulfills…

In this series of blog posts I’m giving a fairly brief overview of some of the reports within the 5 main reporting categories in Google…

Once you’ve installed even the most basic configuration of Google Analytics, without any custom event tracking, you will have access to a huge selection of…

The Problem With Google Analytics (and other web analytics tools) Google Analytics tracks a lot of data – over 400 dimensions and metrics in fact – and these…

Web Analytics Explained Google Analytics is the most popular Web Analytics tool in the world today. Before we understand what Google Analytics is, we need…

What is “Direct” Traffic? It’s often assumed that traffic counted under the “Direct” channel in Google Analytics is traffic that arrived on your site either…

I think I can speak for most freelance SEO consultants when I say that amongst the most common requests we hear are to “Fix my…

I often get queries from potential clients who have installed Google Analytics with great expectations, but are disappointed with the level of insights that they…