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For Regular Updates, How-To Guides, Opinion Pieces and Case Studies Related To Google Analytics, SEO and Digital Marketing
TikTok SEO Guide: How to Boost Your Visibility and Engagement on TikTok
How to Boost Your Visibility and Engagement on TikTok With over 1 billion monthly active…
How To Write SEO Friendly Content
Making SEO and Paid Search Work Together
Top 5 SEO Tools
I’m often asked by clients what tools they should use to help them improve their…
How Does SEO Work
Everyone knows that organic search is important to businesses and organisations of every size. Google,…
An Introduction to Google Analytics 4
Google have recently announced the release of a brand new version of Google Analytics. “…we’re…
SEO Showdown: Donald Trump vs Joe Biden
The 2020 United States presidential election is scheduled for Tuesday, November 3, 2020 and the…
€40,000 Grant via Covid-19 Online Retail Scheme
On 31st August 2020, Enterprise Ireland opened the door to applications for the Covid-19 Online Retail…
Inbound Links And SEO: The Final Piece to The SEO Puzzle
I recently wrote a guide to On-Page Search Engine Optimisation. However great, well optimised content…
UX and SEO: Understanding and Optimising For Core Web Vitals
The Delayed Gratification of Good SEO SEO is a delayed gratification game. Google tells us…
€2,500 Trading Online Vouchers for Small Businesses
Local Enterprise Offices throughout the country are providing Trading Online Vouchers up to €2,500 for small businesses…
Why Blogs Are Still Important For SEO
“Nobody Reads Blogs” “Darren, come on – nobody reads blogs anymore.”Numerous potential clients on numerous…
On-Page Search Engine Optimisation
What is On Page SEO Optimisation After crawling your website, search engines analyse various elements…
Google Analytics Standard Reports Series – #5.3: Multi Channel Funnel Reports
This is it! The final post in this series of blog posts where I’ve been…
SEO Showdown: Fine Gael vs Fianna Fáil
When it comes to the upcoming Irish general election, I’m sure many of you, like me, are…
Google Analytics Standard Reports Series – #5.2: eCommerce Reports
In this series of blog posts I’m giving a fairly brief overview of some of…
Three Reasons Why Reporting on Users in Google Analytics Is A Complete and Utter Pain in the A***
When reporting on Users in Google Analytics, very often all is not as it seems…
2020: The Year of Featured Snippets
What is Google?? Google’s mission statement: Our mission is to organize the world’s information and make it universally accessible and useful.Google Mission…
Google Analytics Standard Reports Series – #5.1: Conversion Reports – Goal Reports
In this series of blog posts I’m giving a fairly brief overview of some of…
How Does Google Analytics Track User Age and Gender?
Demographics Data in Google Analytics Demographics reports in Google Analytics at their most basic show…
How To Set Up Event Tracking in Google Analytics (via Google Tag Manager)
Why Do You Need Event Tracking in Google Analytics? By default, the standard Google Analytics…
Google Analytics Standard Reports Series – #4: Behavior Reports
In this series of blog posts I’m giving a fairly brief overview of some of…
Google Analytics Standard Reports Series – #3: Acquisition Reports
In this series of blog posts I’m giving a fairly brief overview of some of…
How to Set up Goals in Google Analytics – 2019 (with Pictures)
What Are Goals in Google Analytics? Goals are a feature within Google Analytics that allow…
Google Analytics Standard Reports Series – #2: Audience Reports
In this series of blog posts I’m giving a fairly brief overview of some of…
Google Analytics Standard Reports Series – #1: Overview and Real Time Reports
Once you’ve installed even the most basic configuration of Google Analytics, without any custom event…
Google Analytics Measurement Planning: A Not So Quick Guide
The Problem With Google Analytics (and other web analytics tools) Google Analytics tracks a lot…
What is Google Analytics?
Web Analytics Explained Google Analytics is the most popular Web Analytics tool in the world…
Google Analytics: Why is my “Direct” traffic so high?
What is “Direct” Traffic? It’s often assumed that traffic counted under the “Direct” channel in…
