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For Regular Updates, How-To Guides, Opinion Pieces and Case Studies Related To Google Analytics, SEO and Digital Marketing
How Does Google Analytics Track User Age and Gender?
Demographics Data in Google Analytics Demographics reports in Google Analytics at their most basic show the age and gender breakdown of your visitors. Demographics (age…
How To Set Up Event Tracking in Google Analytics (via Google Tag Manager)
Why Do You Need Event Tracking in Google Analytics? By default, the standard Google Analytics Pageview tag (that is the code you implement on your…
Google Analytics Standard Reports Series – #4: Behavior Reports
In this series of blog posts I’m giving a fairly brief overview of some of the reports within the 5 main reporting categories in Google…
Google Analytics Standard Reports Series – #3: Acquisition Reports
In this series of blog posts I’m giving a fairly brief overview of some of the reports within the 5 main reporting categories in Google…
How to Set up Goals in Google Analytics – 2019 (with Pictures)
What Are Goals in Google Analytics? Goals are a feature within Google Analytics that allow you to measure how well your site or app fulfills…
Google Analytics Standard Reports Series – #2: Audience Reports
In this series of blog posts I’m giving a fairly brief overview of some of the reports within the 5 main reporting categories in Google…
Google Analytics Standard Reports Series – #1: Overview and Real Time Reports
Once you’ve installed even the most basic configuration of Google Analytics, without any custom event tracking, you will have access to a huge selection of…
Top 5 SEO Tools For 2019
I’m often asked by clients what tools they should use to help them improve their SEO. The fact is that the “SEO tools” market is…
Google Analytics Measurement Planning: A Not So Quick Guide
The Problem With Google Analytics (and other web analytics tools) Google Analytics tracks a lot of data – over 400 dimensions and metrics in fact – and these…
What is Google Analytics?
Web Analytics Explained Google Analytics is the most popular Web Analytics tool in the world today. Before we understand what Google Analytics is, we need…
Google Analytics: Why is my “Direct” traffic so high?
What is “Direct” Traffic? It’s often assumed that traffic counted under the “Direct” channel in Google Analytics is traffic that arrived on your site either…
How Does SEO Work (2019)
Everyone knows that organic search is important to businesses and organisations of every size. Google, in particular, is in such a powerful position, that a…
SEO is About Traffic not Rankings, Teamwork not Checklists
I think I can speak for most freelance SEO consultants when I say that amongst the most common requests we hear are to “Fix my…
Google Analytics: What’s Tracked Automatically and What’s Not?
I often get queries from potential clients who have installed Google Analytics with great expectations, but are disappointed with the level of insights that they…