Google have recently announced the release of a brand new version of Google Analytics. “…we’re creating a new, more intelligent Google Analytics … It has machine learning at its core to automatically surface helpful insights and gives you a complete understanding of your customers across devices and platforms. It’s privacy-centric by design, so you can …
On 31st August 2020, Enterprise Ireland opened the door to applications for the Covid-19 Online Retail Scheme. As per the Enterprise Ireland website: “The purpose of this fund is to enable Irish-owned retailers to enhance their digital capability and to develop a more competitive online offer that will enable an increase in their customer base and …
Local Enterprise Offices throughout the country are providing Trading Online Vouchers up to €2,500 for small businesses who want to take the first steps to moving online, or to increase their online focus in the unique situation we currently find ourselves in. According to their website “The scheme is open to small businesses that have a limited …
€2,500 Trading Online Vouchers for Small Businesses Read More »
This is it! The final post in this series of blog posts where I’ve been discussing some of the reports within the 5 main reporting categories in Google Analytics. Having split up my overview of the Conversion Reports into 3 seperate blog posts, speaking first about Goal Reports, then eCommerce Reports, today, I’m focusing on …
Google Analytics Standard Reports Series – #5.3: Multi Channel Funnel Reports Read More »
In this series of blog posts I’m giving a fairly brief overview of some of the reports within the 5 main reporting categories in Google Analytics. Last time around I decided to split up my overview of the Conversion Reports into 3 seperate blog posts, speaking first about Goal Reports. Today, I’m focusing on eCommerce …
Google Analytics Standard Reports Series – #5.2: eCommerce Reports Read More »
When reporting on Users in Google Analytics, very often all is not as it seems at first glance. Due to the way in which Google identifies individual users, and quirks in how particular metrics and dimensions have developed and been re-labelled over time, it’s important to keep a few things in mind when looking for …
In this series of blog posts I’m giving a fairly brief overview of some of the reports within the 5 main reporting categories in Google Analytics. In last week’s post I discussed the key reports in the Behavior category. This week – I’m talking about Conversion Report – there’s a lot to get through here …
Google Analytics Standard Reports Series – #5.1: Conversion Reports – Goal Reports Read More »
Demographics Data in Google Analytics Demographics reports in Google Analytics at their most basic show the age and gender breakdown of your visitors. Demographics (age and gender) data is collected along with Interests data which relates to interests that your users express through their online behaviour and purchases. Both Demographics and Interests data can help …
How Does Google Analytics Track User Age and Gender? Read More »
Why Do You Need Event Tracking in Google Analytics? By default, the standard Google Analytics Pageview tag (that is the code you implement on your website to set up the standard implementation of Google Analytics), as you might expect from it’s name, tracks only page-view related metrics. I’ve written a separate blog post which gives …
How To Set Up Event Tracking in Google Analytics (via Google Tag Manager) Read More »
In this series of blog posts I’m giving a fairly brief overview of some of the reports within the 5 main reporting categories in Google Analytics. In last week’s post I discussed the key reports in the Acquisition category. This week – I’m talking about Behavior Reports. Blog Posts in this series: Real Time Reports …
Google Analytics Standard Reports Series – #4: Behavior Reports Read More »