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Google Analytics

multi channel funnel reports google analytics

Google Analytics Standard Reports Series – #5.3: Multi Channel Funnel Reports

This is it! The final post in this series of blog posts where I’ve been discussing some of the reports within the 5 main reporting categories in Google Analytics. Having split up my overview of the Conversion Reports into 3 seperate blog posts, speaking first about Goal Reports, then eCommerce Reports, today, I’m focusing on …

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Three Reasons Why Reporting on Users in Google Analytics Is A Complete and Utter Pain in the Arse

Three Reasons Why Reporting on Users in Google Analytics Is A Complete and Utter Pain in the A***

When reporting on Users in Google Analytics, very often all is not as it seems at first glance. Due to the way in which Google identifies individual users, and quirks in how particular metrics and dimensions have developed and been re-labelled over time, it’s important to keep a few things in mind when looking for …

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Google Analytics Standard Reports Series – #5.1: Conversion Reports – Goal Reports

In this series of blog posts I’m giving a fairly brief overview of some of the reports within the 5 main reporting categories in Google Analytics. In last week’s post I discussed the key reports in the Behavior category. This week – I’m talking about Conversion Report – there’s a lot to get through here …

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how does google analytics track age and gender

How Does Google Analytics Track User Age and Gender?

Demographics Data in Google Analytics Demographics reports in Google Analytics at their most basic show the age and gender breakdown of your visitors. Demographics (age and gender) data is collected along with Interests data which relates to interests that your users express through their online behaviour and purchases. Both Demographics and Interests data can help …

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How To Set Up Event Tracking in Google Analytics via Google Tag Manager

How To Set Up Event Tracking in Google Analytics (via Google Tag Manager)

Why Do You Need Event Tracking in Google Analytics? By default, the standard Google Analytics Pageview tag (that is the code you implement on your website to set up the standard implementation of Google Analytics), as you might expect from it’s name, tracks only page-view related metrics. I’ve written a separate blog post which gives …

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