Google Analytics

Google Analytics Standard Reports Series – #5.1: Conversion Reports – Goal Reports

In this series of blog posts I’m giving a fairly brief overview of some of the reports within the 5 main reporting categories in Google Analytics. In last week’s post I discussed the key reports in the Behavior category. This week – I’m talking about Conversion Report – there’s a lot to get through here …

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how does google analytics track age and gender

How Does Google Analytics Track User Age and Gender?

Demographics Data in Google Analytics Demographics reports in Google Analytics at their most basic show the age and gender breakdown of your visitors. Demographics (age and gender) data is collected along with Interests data which relates to interests that your users express through their online behaviour and purchases. Both Demographics and Interests data can help …

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How To Set Up Event Tracking in Google Analytics (via Google Tag Manager)

How To Set Up Event Tracking in Google Analytics (via Google Tag Manager)

Why Do You Need Event Tracking in Google Analytics? By default, the standard Google Analytics Pageview tag (that is the code you implement on your website to set up the standard implementation of Google Analytics), as you might expect from it’s name, tracks only page-view related metrics. I’ve written a separate blog post which gives …

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How To Set Up Goals in Google Analytics with pictures

How to Set up Goals in Google Analytics – 2019 (with Pictures)

What Are Goals in Google Analytics? Goals are a feature within Google Analytics that allow you to measure how well your site or app fulfills your target objectives. A goal represents a completed activity, called a conversion, that contributes to the success of your business. Defining goals is a fundamental component of any web analytics …

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Google Analytics Standard Reports Series

Google Analytics Standard Reports Series – #1: Overview and Real Time Reports

Once you’ve installed even the most basic configuration of Google Analytics, without any custom event tracking, you will have access to a huge selection of standard reports within your Google Analytics account. This sheer amount of data and reports in Google Analytics can be overwhelming for many users and there’s a significant risk of getting …

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What Is Google Analytics

What is Google Analytics?

Web Analytics Explained Google Analytics is the most popular Web Analytics tool in the world today. Before we understand what Google Analytics is, we need to understand more broadly what web analytics tools are. Web analytics can be defined as: “the collections, measurement and analysis of digital marketing and website data”. Web Analytics tracking tools …

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