Google Analytics

Once you’ve installed even the most basic configuration of Google Analytics, without any custom event tracking, you will have access to a huge selection of standard reports within your Google Analytics account. This sheer amount of data and reports in Google Analytics can be overwhelming for many users and there’s a significant risk of getting …

Google Analytics Standard Reports Series – #1: Overview and Real Time Reports Read More »

The Problem With Google Analytics (and other web analytics tools) Google Analytics tracks a lot of data – over 400 dimensions and metrics in fact – and these dimensions and metrics can be combined in countless different combinations in a range of default reports. Because of this, it can sometimes be very difficult to see the wood from …

Google Analytics Measurement Planning: A Not So Quick Guide Read More »

Web Analytics Explained Google Analytics is the most popular Web Analytics tool in the world today. Before we understand what Google Analytics is, we need to understand more broadly what web analytics tools are. Web analytics can be defined as: “the collections, measurement and analysis of digital marketing and website data”. Web Analytics tracking tools …

What is Google Analytics? Read More »

What is “Direct” Traffic? It’s often assumed that traffic counted under the “Direct” channel in Google Analytics is traffic that arrived on your site either by a user typing your website URL into a browser or through browser bookmarks. This kind of traffic is indeed attributed as “Direct” by Google Analytics, however it’s not the …

Google Analytics: Why is my “Direct” traffic so high? Read More »

I often get queries from potential clients who have installed Google Analytics with great expectations, but are disappointed with the level of insights that they are getting from their data. In this post I outline what you can expect from a standard implementation of Google Analytics vs a customised implementation.