Content writing takes time – a lot of it. And time is a valuable resource. So, if there was a way to tweak your writing ever so slightly to ensure that all that valuable time you put into your web content provides you with a return (i.e. web traffic) in the medium to long term rather than just whenever you share your content on social / paid channels, that would be helpful, right?
By focusing on PPC and ignoring SEO, you won’t necessarily build a long term traffic stream for your business – once you stop paying for your ads, you are back to square one with zero visibility (and zero traffic). The real SEM magic happens when your Paid Search and SEO activities are planned, coordinated and executed together as a single integrated strategy.
I’m often asked by clients what tools they should use to help them improve their SEO. The fact is that the “SEO tools” market is heavily saturated. There are lot’s of different tools claiming to be your All-In-One SEO toolkit – however, SEO is a very broad area and such tools often fall into the …
Everyone knows that organic search is important to businesses and organisations of every size. Google, in particular, is in such a powerful position, that a seemingly routine algorithm update (like the Medic Update last year) has the potential to obliterate a websites traffic (and consequently, it’s revenue). But how exactly does SEO work? How Do …
The 2020 United States presidential election is scheduled for Tuesday, November 3, 2020 and the good people of the U.S have the enviable choice between Donald Trump and Joe Biden. Seeing as the president has ruled out taking part in the upcoming debate having seemingly taken offence to the idea that the two candidates should …
On 31st August 2020, Enterprise Ireland opened the door to applications for the Covid-19 Online Retail Scheme. As per the Enterprise Ireland website: “The purpose of this fund is to enable Irish-owned retailers to enhance their digital capability and to develop a more competitive online offer that will enable an increase in their customer base and …
I recently wrote a guide to On-Page Search Engine Optimisation. However great, well optimised content alone is not enough to rank well in search results. As well the relevance of your content to a particular query, search engine algorithms also place a great deal of importance on the trustworthiness and authority of your content. From …
Inbound Links And SEO: The Final Piece to The SEO Puzzle Read More »
The Delayed Gratification of Good SEO SEO is a delayed gratification game. Google tells us X is important for your chances of attracting organic search traffic, you improve X on your website, you wait a few months, Google tweaks and tests some changes to it’s algorithm, your traffic might increase or dip slightly, you wait …
UX and SEO: Understanding and Optimising For Core Web Vitals Read More »
Local Enterprise Offices throughout the country are providing Trading Online Vouchers up to €2,500 for small businesses who want to take the first steps to moving online, or to increase their online focus in the unique situation we currently find ourselves in. According to their website “The scheme is open to small businesses that have a limited …
€2,500 Trading Online Vouchers for Small Businesses Read More »
“Nobody Reads Blogs” “Darren, come on – nobody reads blogs anymore.” Numerous potential clients on numerous occasions, 2019/20 I get this so often when I bring up blogging in initial calls with potential clients. I ran a quick straw poll on Twitter recently that appears to debunk this claim: So.. I could simply end the …
