I recently wrote a guide to On-Page Search Engine Optimisation. However great, well optimised content alone is not enough to rank well in search results. As well the relevance of your content to a particular query, search engine algorithms also place a great deal of importance on the trustworthiness and authority of your content. From …
Inbound Links And SEO: The Final Piece to The SEO Puzzle Read More »
The Delayed Gratification of Good SEO SEO is a delayed gratification game. Google tells us X is important for your chances of attracting organic search traffic, you improve X on your website, you wait a few months, Google tweaks and tests some changes to it’s algorithm, your traffic might increase or dip slightly, you wait …
UX and SEO: Understanding and Optimising For Core Web Vitals Read More »
Local Enterprise Offices throughout the country are providing Trading Online Vouchers up to €2,500 for small businesses who want to take the first steps to moving online, or to increase their online focus in the unique situation we currently find ourselves in. According to their website “The scheme is open to small businesses that have a limited …
€2,500 Trading Online Vouchers for Small Businesses Read More »
“Nobody Reads Blogs” “Darren, come on – nobody reads blogs anymore.” Numerous potential clients on numerous occasions, 2019/20 I get this so often when I bring up blogging in initial calls with potential clients. I ran a quick straw poll on Twitter recently that appears to debunk this claim: So.. I could simply end the …
What is On Page SEO Optimisation After crawling your website, search engines analyse various elements of your content in order to interpret it and decide whether it is relevant for certain search queries. On Page SEO Optimisation is one of the three core pillars of SEO (The other two being Technical SEO Optimisation and Link …
When it comes to the upcoming Irish general election, I’m sure many of you, like me, are undecided as to who you should vote for. Given that both of the front-runners (according to the latest IPSOS poll) , Fianna Fáil and Fine Gael, are virtually indistinguishable from each other in every other meaningful way, I’ve decided to …
What is Google?? Google’s mission statement: Our mission is to organize the world’s information and make it universally accessible and useful. Google Mission Statement Notice, this says nothing about sending traffic to other websites. It just so happened that in the past, when the technology available to Google was more limited, the best way to answer a users question was to find …
I’m often asked by clients what tools they should use to help them improve their SEO. The fact is that the “SEO tools” market is heavily saturated. There are lot’s of different tools claiming to be your All-In-One SEO toolkit – however, SEO is a very broad area and such tools often fall into the …
Everyone knows that organic search is important to businesses and organisations of every size. Google, in particular, is in such a powerful position, that a seemingly routine algorithm update (like the Medic Update last year) has the potential to obliterate a websites traffic (and consequently, it’s revenue). But how exactly does SEO work? How Do …
I think I can speak for most freelance SEO consultants when I say that amongst the most common requests we hear are to “Fix my SEO”, “Do my SEO for me” and, my favourite, “Get me to the top spot on Google”. These requests vastly underestimate the complexity of SEO in 2018. Here’s why…