When it comes to the upcoming Irish general election, I’m sure many of you, like me, are undecided as to who you should vote for. Given that both of the front-runners (according to the latest IPSOS poll) , Fianna Fáil and Fine Gael, are virtually indistinguishable from each other in every other meaningful way, I’ve decided to …
What is Google?? Google’s mission statement: Our mission is to organize the world’s information and make it universally accessible and useful. Google Mission Statement Notice, this says nothing about sending traffic to other websites. It just so happened that in the past, when the technology available to Google was more limited, the best way to answer a users question was to find …
I’m often asked by clients what tools they should use to help them improve their SEO. The fact is that the “SEO tools” market is heavily saturated. There are lot’s of different tools claiming to be your All-In-One SEO toolkit – however, SEO is a very broad area and such tools often fall into the …
Everyone knows that organic search is important to businesses and organisations of every size. Google, in particular, is in such a powerful position, that a seemingly routine algorithm update (like the Medic Update last year) has the potential to obliterate a websites traffic (and consequently, it’s revenue). But how exactly does SEO work? How Do …
I think I can speak for most freelance SEO consultants when I say that amongst the most common requests we hear are to “Fix my SEO”, “Do my SEO for me” and, my favourite, “Get me to the top spot on Google”. These requests vastly underestimate the complexity of SEO in 2018. Here’s why…