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SEO

2020 The Year of The Featured Snippets

2020: The Year of Featured Snippets

What is Google?? Google’s mission statement: Our mission is to organize the world’s information and make it universally accessible and useful. Google Mission Statement Notice, this says nothing about sending traffic to other websites. It just so happened that in the past, when the technology available to Google was more limited, the best way to answer a users question was to find …

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SEO is About Traffic not Rankings, Teamwork not Checklists

SEO is About Traffic not Rankings, Teamwork not Checklists

I think I can speak for most freelance SEO consultants when I say that amongst the most common requests we hear are to “Fix my SEO”, “Do my SEO for me” and, my favourite, “Get me to the top spot on Google”. These requests vastly underestimate the complexity of SEO in 2018. Here’s why…