SEO

How SEO Works

How Does SEO Work (2019)

Everyone knows that organic search is important to businesses and organisations of every size. Google, in particular, is in such a powerful position, that a seemingly routine algorithm update (like the Medic Update last year) has the potential to obliterate a websites traffic (and consequently, it’s revenue). But how exactly does SEO work? How Do …

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SEO is About Traffic not Rankings, Teamwork not Checklists

SEO is About Traffic not Rankings, Teamwork not Checklists

I think I can speak for most freelance SEO consultants when I say that amongst the most common requests we hear are to “Fix my SEO”, “Do my SEO for me” and, my favourite, “Get me to the top spot on Google”. These requests vastly underestimate the complexity of SEO in 2018. Here’s why…