The Problem With Google Analytics
Google Analytics is a key tool in any digital marketing team’s arsenal. But given the sheer amount of data in your reports, it can sometimes be very difficult to see the wood from the trees, and very often organisations end up overwhelmed leading them to either and simply abandon it altogether, or wind up focusing on the most visible or “easy to understand” vanity metrics and making poorly informed decisions based on those.
In order to avoid falling into those traps and really make the most of Google Analytics for rich, insightful and, most importantly, actionable data for your business – you need to understand how how Google Analytics works, what it tracks by default and how you can tailor it to show you information specifically relevant to your business goals.
How I Can Help
I offer affordable, tailored training programmes for your organisation depending on your business goals and objectives and the level of experience of your team. I will discuss your goals and expectations and develop a training plan to suit your team. A typical training session includes (but is not limited to):
- What is Google Analytics
- How does it work?
- How to install Google Analytics
- Google Analytics Account Structure
- What does Google Analytics track?
- Standard Reports – Overview, Realtime, Acquisition, Behavior, Conversion
- Google Analytics Measurement Planning
- Custom Reporting for Google Analytics
I can tailor this training programme specifically to the goals and objectives of your business. Get in touch to discuss your goals and expectations agree on a training plan suited to your organisation and your team(s).