A Beginner’s Guide to Google Analytics

A Beginner's Guide to Google Analytics

Google Analytics is a tool with massive potential for organisations of all shapes and sizes. And the best part is… it’s free!

However, without a clear analytics strategy and the correct implementation, it only delivers a fraction of its potential value.

The purpose of this eBook is to explain Google Analytics as clearly and simply as possible and to provide small and medium businesses with the information they need to make Google Analytics work for them.

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