Not All SEO Audits Are Created Equal!
An SEO Audit is much more than a checklist or a list of to-do items churned out by some automated tool. I use a range of different SEO tools to identify issues with:
- Technical SEO (e.g. crawl-ability, site structure, etc.)
- Content (e.g. missing meta titles, duplicate meta descriptions, duplicate content, etc.)
- Site Authority (e.g. inbound link opportunities, spammy links which negatively affect SEO, etc.)
More importantly, I outline a list of prioritised actions or “fixes” based on your specific technical constraints and business requirements.
I’ve had clients come to me for a second opinion on “SEO Audits” that have simply been an automated output of actions by a generic site crawling tool without taking into account the context of the website or business being audited. Blindly following these checklists can be a costly mistake – the reality is that SEO cannot be automated. “Fixing” one SEO issue identified by these automated audits may create a new one or may conflict with another more important business or technical requirement.
In short, CONTEXT IS EVERYTHING.
I take the time to apply context to SEO audit findings and work with your content, development and hosting teams to improve SEO performance without compromising other goals.
If you’d like to discuss an SEO Audit, get in touch via the form below!
You can read more about my approach to SEO here.
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